Facebook Marketing Tips and Facebook Tutorials | Facetoolbox

ZoomBoox.com File Sharing Search Engines

2010-09-24T05:49:00.001-07:00

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ZoomBoox.com File Sharing Search Engines

2010-09-24T05:49:00.000-07:00

Facebook Growing and Growing Fast while CEO, Zuckerberg has some words to share

2009-12-03T03:13:00.001-08:00

Facebook is growing, well to be honest it sounds very repetitive but it is. Today Facebook crossed the 350 Million user mark and its CEO, Mark Zuckerberg took it as an opportunity to write a letter about the revamping of privacy coming up over the next week. But first, the social network has been growing exponentially, averaging a growth of over 50 million users each month in the last three months or so. That is by all means BIG.

Turn Facebook (RED) on World AIDS Day

2009-12-01T15:38:00.000-08:00

usan Smith Ellis is the CEO of (RED), a brand that helps raise awareness and money for the fight against AIDS in Africa. The organization works with some of the world's largest brands like American Express, Apple, Starbucks and Nike to produce (RED)-branded products, where a portion of the profits go directly to the Global Fund to invest in AIDS programs in Africa. In honor of today being World AIDS Day, we've asked Susan to share her thoughts on how the growth of social media has helped spread (RED)'s message in the fight against AIDS.

In 2006, two events occurred, which at first glance couldn't have been more unrelated. Frustrated by a lack of engagement from business in the fight against AIDS in Africa and trying to push companies to contribute more to the Global Fund to help fight HIV/AIDS—one of the most devastating yet preventable and treatable diseases in Africa—(RED)'s founders launched a new model of creative capitalism. It was a very new idea and a very different concept.

In September of the same year, Facebook expanded registration so anyone with an email address could join the site. The hope was that with more and more people sharing with each other online, the world would be more open and connected.

Both concepts have proven to be successful beyond what people could have ever imagined. And as far as (RED) is concerned, our success is very much owed to the emerging world of social media that exploded, just when we needed it. Like social media itself, with (RED) the power is not so much in the act of one individual but in the incredible power of the collective acts of individuals. In just over three years, over 1.5 million people have joined (RED) via a range of social media.

Today, on World AIDS Day, we're asking these people to come together to show their support in the fight against AIDS in Africa. Let's turn Facebook (RED) — you can change your profile picture to any of the (RED) images at our Facebook Page. Shop for (PRODUCT) RED items like a (PRODUCT) RED Apple iPod Nano or (PRODUCT) RED sunglasses from Emporio Armani. For more information on how you can help, join us at www.facebook.com/joinred.

Over the last three years, in order to build (RED) and in order to channel a new flow of money to The Global Fund to support this fight, we have had to build a brand, not through traditional channels but one person at a time, virtually.

Unlike other brands, (RED) exists and grows and lives not only on a shelf, or in a store, but in people. (RED) is an idea we can all share, a concept we can all believe in that says there is a better way to help. (RED) means choosing the (PRODUCT) RED Converse sneakers or using your Starbucks (PRODUCT) RED card for your morning cup of coffee, and knowing by doing so, you are helping someone who is, in one sense, a world away, but in another is as close to you as your computer.

Those 1.5 million people have also given us the power to reach out to more and more companies. Companies see that our virtual brand has a powerful group of advocates and committed supporters so we see more and more companies joining us in our mission, by becoming (RED).

So, in three years, what have we done together? Collectively, people's choices have resulted in $140 million being contributed to the Global Fund, with 100 percent of that money going directly to helping fight AIDS in Africa. Millions of people, like you, together have created this impact. But it's bigger than dollars. This money flows directly to AIDS grants that have already reached more than four million people with testing, counseling, AIDS treatment and services—programs that truly change lives.

For this remarkable achievement, I would like to thank all of you who've played a part.

(RED) is a color that unites us. (RED) is a color that makes a difference. And today, (RED) is the color of hope—and of a new way to help make real change through small choices.

Together, virtually, we will do more than anyone thought possible. In fact, we already have.

Susan hopes you'll go (RED) on Facebook today.

The Facebook Verified App Saga Ends Tomorrow

2009-11-30T19:10:00.000-08:00

For the last six months, you may have noticed that some of your favorite apps on Facebook Platform carried a special badge deeming them to be "Facebook Verified". These apps "passed Facebook's review for trustworthy user experiences", and were given both greater exposure in the App Directory and less restrictive limits..

Facebook Grader: Score Your Page

2009-11-30T03:39:00.000-08:00

To use Facebook Grader to grade business pages, you first need to connect to your Facebook account. Rest assured this is standard practice. We do not have access to your login credentials — they are used by Facebook to authorize your access.

Fotobounce Downloads Full Facebook and Flickr Albums in One Click

2009-11-30T03:35:00.000-08:00

Windows/Mac OS X: Ever wanted to download a friend's full album from Flickr or Facebook but quickly discovered that downloading one photo at a time is an enormous pain? Free application Fotobounce aims to alleviate that pain.

Placebeat: Discover Places via Facebook

2009-11-30T03:21:00.000-08:00

Placebeat is a place discovery tool that utilizes the power of your Facebook friend network:

See which bars, clubs, restaurants, cafes, shops, hotels and other places your friends like
Broadcast your favorite places to friends
View photos, videos and reviews of places posted by your friends
Looking for places internationally? No problem, Placebeat covers cities across the world extensively

Facebook Support login with Username

2009-11-28T03:29:00.000-08:00

A couple of months ago, we made it easier for people to find and connect with each other by using Facebook usernames. Beginning today, you also will be able to log in to your Facebook account with your username from any Web browser, mobile phone or Facebook Connect-enabled website.

How to Chatting on Facebook without opening Facebook

2009-11-28T03:28:00.000-08:00

In addition to social media to share photos and status updates, Facebook allows us to contact other users through chat applications (chat). But usually before menggunakaan this chat application we at least have to login our site facebook. Actually there are other ways we can use without having to login, by using a chat client that has been developed by third parties.

Mu: How to Use Facebook Connect on Your Site

2009-11-28T03:27:00.000-08:00

Mu is a JavaScript library for enabling Facebook Connect on any website with ease. Facebook Connect is way to make your application more social. With it you gain access to: Identity: the user’s name, photo and more. Social Graph: the user’s friends and connections. Distribution: the Stream, and the ability to communicate. Integration: publishers, canvas pages, profile boxes & tabs.

Google’s sneak attack? Adsense for Facebook

2009-11-27T19:03:00.000-08:00

Is Google-the-Goliath sneaking into the Facebook building — via the basement?
Google is actively recruiting third-party developers with applications on Facebook to run Adsense ads within applications pages, VentureBeat has learned.

Ten Reasons Why Social-Media Marketing Sucks

2009-11-27T18:58:00.002-08:00

From undefined goals to all-around randomness, see why this blogger thinks social-media marketing sucks.

Madison Avenue Stampedes Onto Facebook

2009-11-27T18:58:00.001-08:00

This video/article combination warns Facebook users against huge corporations that are "using Facebook ... to exploit the site's functions for their own business-networking pursuits, personal expression and just plain goofy fun." Make sure you steer clear of these sketchy techniques if you want to attract new customers via Facebook.

Facebook Beacon: A Cautionary Tale About New-Media Monopolies

2009-11-27T18:55:00.005-08:00

This article condemns certain Facebook marketing opportunities like Beacon by calling the technique "a classic case of overreaching." Read this post before setting up a Facebook-oriented marketing strategy.

Facebook's New Ads: If You're a Good Person, Why Should You Want Privacy?

2009-11-27T18:55:00.004-08:00

Can advertising on Facebook backfire? This article thinks that it can, if members are annoyed that big businesses prey on social- networking sites just to spy on their consumers.

A Failed Facebook Marketing Campaign:

2009-11-27T18:55:00.003-08:00

Discover why Wal-Mart Stores Inc.'s Facebook marketing campaign wasn't a success, and what your company can learn from its mistakes.

Five Things That Could Kill Facebook:

2009-11-27T18:55:00.002-08:00

From inbox contamination to application noise, learn how not to overdo your Facebook activity.

Facebook Marketing Stunt Backfires

2009-11-27T18:55:00.001-08:00

This article reveals how careless marketing tactics can lead to controversial, shady ad campaigns and bad public relations.

Facebook Grooming Us for Intrusive Marketing?

2009-11-27T18:55:00.000-08:00

A blog at CNET News.com suggests that Facebook's cozy relationship with advertisers treads on the dangerous concept of intrusive marketing.

Five Ways Small Business Can Benefit from Social Media/Networking Sites

2009-11-27T18:54:00.002-08:00

Small-business owners will find ways to use Facebook to meet their unique marketing needs.

Facebook, a Marketer's Friend:

2009-11-27T18:54:00.001-08:00

This article from The Wall Street Journal tracks a small-business owner and her lucrative, profitable adventures with Facebook marketing.

Facebook Platform

2009-11-27T18:53:00.002-08:00

This page includes "everything you need to get started building a Facebook Application." Ready, set, design!

Using Facebook for Business: A Real Life Example

2009-11-27T18:53:00.001-08:00

he analysis of a real-life Facebook marketing strategy will help other small-business owners determine if a similar technique is right for their company.

Make Money with Facebook Applications:

2009-11-27T18:52:00.000-08:00

Web designers and developers are encouraged to create their own Facebook applications as an on-the-side moneymaking project.

Time for Facebook?

2009-11-27T18:51:00.002-08:00

This author tries to figure out why Facebook, not just e-mail, is a useful tool for keeping contacts. Readers will also find tips on how to become more savvy at online networking.

Entrepreneurs Need Both Facebook and LinkedIn

2009-11-27T18:51:00.001-08:00

his article from the Small Business Trends website details why entrepreneurs should take advantage of the many self-promotion and networking opportunities that Facebook offers its members.

Top Ten Ways to Use Facebook to Promote Your Business for Free

2009-11-27T18:50:00.000-08:00

f your company doesn't have a huge marketing budget, don't worry. This article gives tips on using Facebook's free features to reach consumers.

Facebook as a B2B Marketing Tool

2009-11-27T18:49:00.002-08:00

This article chronicles how ordinary Facebook users have begun to use the social networking community as a place to self-promote and improve business.

Web 3.0 Marketing with Facebook:

2009-11-27T18:49:00.001-08:00

Find out why Facebook is great for small businesses wanting to tap into a large, global market.

Top Five Viral Facebook Techniques

2009-11-27T18:48:00.000-08:00

Learn how to make the most of referrals, giveaways and other simple apps with the tips in this article.

Why Your Company Needs to Be on Facebook

2009-11-27T18:47:00.001-08:00

Harvard Business School's Conversation Starter site publishes this article from Forrester's Charlene Li. Check out the many reasons why all companies should consider joining Facebook.

Facebook Members Sell Their Own Ads

2009-11-27T18:44:00.006-08:00

Though it's currently against the rules, "more than 1,500 Facebook users have started placing advertisements on their own profile pages." Find out how selling ads on your profile eventually backfires.

Inside Facebook: The Facebook Book

2009-11-27T18:44:00.005-08:00

This blog provides analyses and excerpts from the book "Inside Facebook" to help businesses understand what the social-networking trend can do for them.

Employers Reach Out to Recruits with Facebook

2009-11-27T18:44:00.004-08:00

Besides marketing your business to consumers, why not market it to fresh recruits? This article shows you how.

Facebook Lets Advertisers Reach Members Via Free Apps

2009-11-27T18:44:00.003-08:00

To reach customers on a "deeper level," get tips on utilizing Facebook's many applications.

Facebook is the Marketing Story of '07

2009-11-27T18:44:00.002-08:00

According to Influxinsights, "Facebook emerged from college dorms late in 2006 and then exploded onto the cultural scene in the U.S., U.K. and Canada in 2007." Read the rest of the article to learn why 2007 was Facebook's year.

How to Use Facebook Status for Marketing Purposes

2009-11-27T18:39:00.001-08:00

Instead of letting friends know that you're "sleeping" or "at work," use the Status feature to clue customers in on what big business idea you're working on.

Facebook Marketing: Social Networking at its Best

2009-11-27T18:38:00.004-08:00

ou don't have to go all out with social ads and beacons to use Facebook as a marketing tool. This article explains the benefits of setting up your profile page and networking with new friends.

How Marketers Use Facebook

2009-11-27T18:38:00.003-08:00

This upbeat article has some useful tips to introduce marketers into the world of Facebook.

Target Niche Audiences With Facebook Advertising

2009-11-27T18:38:00.001-08:00

AllBusiness.com publishes this post to help advertisers understand the pros and cons of using Facebook as a marketing platform.

How to Create a Successful Facebook Group

2009-11-27T18:37:00.002-08:00

If your business wants to create a group on Facebook to reach a bigger audience, use these tips to gain a large following of fans.

Facebook Usage and Marketing

2009-11-27T18:37:00.001-08:00

Check out this guide for tips on how to make Facebook's apps work for you and your business.

Ten Killer Facebook Marketing Tips

2009-11-27T18:36:00.002-08:00

From sending virtual gifts to adding friends, this article explains why certain Facebook actions are great self-promoters.

Eight Marketing Ideas from Facebook Groups

2009-11-27T18:36:00.001-08:00

The Influential Marketing Blog dissects seven different Facebook groups and general event groups to find out what works and what doesn't when promoting your event or business.

Facebook Marketing. It Can Be a Good Thing

2009-11-27T18:35:00.002-08:00

BusinessWeek's article about Facebook marketing considers the pros and cons of placing ads on the networking site.

Tips to Marketing on Facebook

2009-11-27T18:35:00.001-08:00

Writer Janet Meiners considers some of the basic but effective marketing tools that Facebook has to offer.

Inside//Out: Facebook

2009-11-27T18:33:00.000-08:00

This blogger gives great tips on how to effectively market your company on Facebook without disrupting the advertiser-customer relationship.

Exercise for the Reader: Facebook Member Stats

2009-11-27T16:14:00.001-08:00

The author of this post decided "to pull together some stats on relative numbers of members from each country." Find out the results by reading the entire article.

Social-Networking Demographics

2009-11-27T16:13:00.001-08:00

This article tracks the general demographic stats of social networking sites like Facebook.

Facebook Provides Fascinating Glimpse Into Society, Media Demographics

2009-11-27T16:12:00.000-08:00

This analysis of Facebook's advertisers also gives tips on how to look for marketing clues from your target audience.

Facebook: The Future of Market Research?

2009-11-27T16:10:00.000-08:00

This market research analysis holds that "sites [like Facebook] are providing useful business solutions not only to advertisers, but also to market research companies and marketing services companies." Read the whole article to find out why.

Facebook Market Research Secrets

2009-11-27T16:09:00.002-08:00

Discover the sneaky way to perform market research by using Facebook's tools.

Facebook Goes Beyond College, High School Markets

2009-11-27T16:09:00.001-08:00

Even if your company's target audience isn't made up of college students, Facebook is still a viable marketing platform. This article explains why.

Facebook's Most Popular Apps So Far

2009-11-27T16:07:00.000-08:00

Want to know where to slip in ads and find your company's audience? Find out which apps people are using the most on Facebook.

Facebook Users Up 89 Percent Over Last Year; Demographic Shift:

2009-11-27T16:04:00.002-08:00

Find out how Facebook's overall demographic has changed from its inception to today.

Facebook by the Numbers

2009-11-27T16:04:00.001-08:00

This article is from May 2007, but readers can still use the post as a guide to study Facebook's age demographics.

Could Facebook Become the New MySpace

2009-11-27T16:02:00.000-08:00

Many have speculated over the relationship between Facebook and MySpace.com, and this article explores the specific demographics of each.

Facebook Polls Launches Tonight: Marketing Research Paradise

2009-11-27T16:01:00.000-08:00

This article details the ways in which Facebook's Polls app can help your company get in touch with its target demographic.

Facebook Down; Worm May Be to Blame

2009-11-27T04:59:00.000-08:00

Although they have over 158,000 followers, Facebook has not communicated any service outages via their Twitter account. However, the Twitterverse is abuzz with Facebook users reporting slow loading pages or complaining of not being able to access the site.

Home Page and Maintaining Your Profile

2009-11-27T04:57:00.000-08:00

Now that you have added some basic content to your profile, click the “Profile” button in the top blue toolbar to see what your page looks like.

You will notice the Mini-Feed section on the right side of your profile below Basic information. This is a running record of all changes made to your Facebook profile. Individual items may be removed by simply clicking the respective “x.” However, the Mini-Feed section will appear on your page even if you delete every news item that appears, unless you alter your Privacy settings to have no Mini-Feed items posted.

Editing Your Facebook Profile

2009-11-27T03:48:00.000-08:00

You’re now ready to add content to your profile page. Click the “edit” link next to “Profile.”

There are seven tabs along the top: Basic, Contact, Relationships, Personal, Education, Work, and Picture. All tabs and all fields within these tabs are optional. However, your birthday will automatically appear on your profile unless you hide it. Make sure to press the blue “Save Changes” button at the end of each page. If you try to navigate away without doing so, you will be prompted to save changes. However, to ensure that your information is updated accurately, you should save your changes as often as possible. Once you have saved your changes in the tab you are working in, you may select any of the other tabs to make further edits.

Tip: Add a picture. Having no picture makes your profile look incomplete and unprofessional. You will need to check the box above the “Upload Picture” button in order to successfully post a profile picture.

How to Finding Friends on Facebook

2009-11-27T03:41:00.000-08:00

The best way to begin building a base on Facebook is by connecting with the individuals you already know. Facebook prompts you to search for friends with existing accounts by uploading your address book. There are three steps to this process, but, for faster setup or to prevent Facebook from having access to your address book, you can skip the first two steps. You are able to perform these searches later, if you choose.

The third step in searching for friends prompts you to choose a network. Networks are predetermined identification categories by college, geography, or employer. Networks help new contacts find you and vice versa. You can opt not to join any networks.

Tip: At a minimum, join the geographic network nearest to you. This allows you to be recognized by people in your region.

Also, tell your friends, co-workers, family members, and ACT that you have created a Facebook account and ask them to add you as a friend. Once you have notified them, make sure to regularly check the “Inbox” area of your page to approve friend requests. Nobody can be a part of your network until you approve their friend requests.

When asking friends for their Facebook information, also ask them to alert their friends to your profile and to encourage their friends to add you as a friend as well. Your friends are likely to have Facebook friends who live in your area, so encouraging their association with your Facebook profile gives you an opportunity to recruit new members, donors, and volunteers.

Tip: Stay in touch with ACT! There are two ways: through our Group (receive updates and the latest news) and our Page (you become a “fan”- a way to show support).

Ho to Creating an Account on Facebook

2009-11-27T03:28:00.000-08:00

Go to www.facebook.com The Facebook homepage is pictured below. You will see a blue box on the lower right side that allows you to create an account immediately. Start by entering your name (or your first name and last initial, if you prefer for more anonymity), email address, and a password for your account.

Tip: Creating a profile with the name of your organization, rather than an actual name, Facebook requires accounts to represent real individuals. If don’t want to use your own name, try using a first name and last initial.

After you have registered, you will see a blue toolbar at the top of the screen and a search bar and series of applications (photos, videos, groups, events, etc.) along the left side of the screen. Both the top and left-side toolbars remain there no matter where you go on Facebook.

Social-Media Marketing in a Nutshell

2009-11-27T02:10:00.001-08:00

Dosh Dosh introduces the concept of using social-media sites as venues for cutting-edge marketing techniques.

Why Facebook Is Not a Viable Marketing Platform

2009-11-27T02:08:00.000-08:00

Blogger Muhammad Saleem considers the reasons why Facebook marketing isn't always a good idea. From lack of focus to lack of visibility, he argues that there are several reasons to avoid this strategy.

Networking: Use Facebook as a Marketing Tool

2009-11-27T02:07:00.000-08:00

This article focuses on how entrepreneurs can use Facebook as a self-promotion tool and turn social networking into professional networking.

Six Ways to Market on Facebook

2009-11-27T02:06:00.002-08:00

This article should help those business owners who are still relatively new to the Facebook world. Simple tips include "host an event and post it" and "post news articles."

Big Brands and Facebook: Demographics, Case Studies and Best Practices

2009-11-27T02:06:00.001-08:00

This slideshow from Forrester breaks down Facebook's primary demographics by age, country and other dividers to give advertisers insight into effective marketing campaigns.

Personal Shopping the Facebook Way

2009-11-27T02:00:00.000-08:00

I spend so much time surfing the Web everyday that it feels only natural that I shop online, too, especially with the holiday season approaching. With the increasing number of retail websites, email digests and discount codes, it's hard to keep track of my favorite designers and stores without feeling overwhelmed. Now that all of my favorite fashion brands and retailers are using Facebook to update their fans, I am able to find my trusted sources on everything from couture to casual-wear in one place.

Monetising Your Facebook Application With Google Adsense

2009-11-27T01:22:00.000-08:00

New Developer, or Tired or the poor quality Ads, or just want reliable payments, think you could be doing better monetising with Advertising?

9 Facebook Applications To Make You Money

2009-11-27T01:21:00.001-08:00

Did you know you can sell things on your FacebookFacebookFacebook profile? Well, you can with the help of a couple handy applications. Whether it be your own music if you’re a musician, a shirt you designed, or old junk you have laying around, there’s probably an application out there that can help you earn some extra dough.

7 Facebook Apps Every Blogger Must Have

2009-11-27T01:18:00.000-08:00

Facebook is one of the most popular Social Networks and quickly becoming a an interaction hub for great many people I personally know and work with. What have started as a college students network have grown into one of the most useful tools you can have for communication and for locating new people with similar to you interests. But while standalone Facebook portal provides you with plenty options – its interactivity and usefulness factor greatly multiplied through the usage of the Apps provided by other developers. In fact as a blogger you have a superb way to promote your content on Facebook and get yourself additional audience…

Oodle Classifieds

2009-11-27T01:16:00.001-08:00

Organize your company's advertisements, job postings and classifieds on Facebook with the Oodle app.

QOOP

2009-11-27T01:15:00.003-08:00

QOOP helps you create promotional items like T-shirts and mugs from digital photos. Facebook users can use the QOOP app to share the items by letting friends view and purchase your marketing creations.

Jobster

2009-11-27T01:15:00.001-08:00

Attract new talent from the Facebook pool by integrating a Jobster button with your profile. Your company can build its own job network, submit a listing in the Jobster network and more.

Ether

2009-11-27T01:14:00.002-08:00

Charge by the phone call when you list your Ether number on Facebook with this ingenious app. By adding the button to your Facebook page, you can advertise your expertise and invite friends to call you for advice.

Gydget

2009-11-27T01:14:00.001-08:00

Small companies, bands, nonprofit groups and other organizations should try out Gydget, "a stand-alone viral-promotions tool" that you can add to your Facebook page and also encourage others to integrate with their own pages Update fans and clients with details about upcoming events, networking opportunities, sales and product launches.

FeedBurner

2009-11-27T01:13:00.000-08:00

Advertise your company's blog or podcast with the FeedBurner app for Facebook. A feed will appear on your profile, so visitors to your page are instantly updated with new postings, videos and more.

Facebook Platform

2009-11-27T01:12:00.000-08:00

If you want stand out from the thousands of other Facebook advertisers, create your own tools and applications with Platform. This system helps Facebook users design interactive apps so that visitors and friends can easily explore what your company has to offer.

Facebook Insights

2009-11-27T01:11:00.000-08:00

Through charts and mapping devices, companies can accurately track their "presence and promotion on Facebook."

Facebook Beacon

2009-11-26T23:28:00.001-08:00

Connect your company's Web site to your customers' Facebook profiles with the Beacon action alerts. By integrating just three lines of code, your customers can choose to let their friends see what they viewed and bought on your company's Web site and more.

Facebook Polls

2009-11-26T23:27:00.001-08:00

Businesses can effectively find out what their target audiences are thinking by utilizing this polling service on Facebook.

Facebook Pages

2009-11-26T23:26:00.000-08:00

A more business-savvy name for Profile, the Facebook Page now includes all kinds of add-ons so that you can post videos, logos, pictures and other marketing info.

Facebook Social Ads

2009-11-26T23:23:00.000-08:00

Pinpoint your company's Facebook friends and friend wannabes by creating a social ad that reveals itself to visitors of your profile and friends of friends of friends ... you get the idea.

Share Partners

2009-11-26T22:22:00.001-08:00

When you publish updates to your company blog or Web site, add the link or a link and a photo to your Facebook profile using the Share Partners app.

Contact Importer

2009-11-26T22:21:00.004-08:00

The contact importer helps you "find your friends on Facebook." If you want to find out if your clients or other work-related contacts use Facebook but think it's a little lame to come right out and ask, upload your contacts from AIM, Gmail, Outlook, Apple Mail and more to find out if they're online.

Notes

2009-11-26T22:21:00.003-08:00

Mashable! calls Facebook's Notes application a blogging feature because of the way users post links, messages, photos and other information that they want to share with friends. Even if you maintain a blog elsewhere, give your Facebook friends an exclusive peek into your company's news and behind-the-scenes schedule by posting here.

Inbox

2009-11-26T22:21:00.001-08:00

Send secure, private messages to your clients on Facebook with the Inbox app. You can still send out mass messages, but only to the contacts you select.

Top Friends Network

2009-11-26T22:20:00.000-08:00

Reward your top friends by sending them a virtual drink or writing on their FunWalls. As a marketing tool, the Top Friends network serves as another way to group your contacts, keep an eye on your target demographic, and quickly and effectively reach out to your company's best customers.

FunWall

2009-11-26T22:05:00.001-08:00

Mass emails are so yesteryear. If you want to keep in close contact with your Facebook friends, use the FunWall to create a message or send a greeting to everyone at once.

Networks

2009-11-26T22:04:00.002-08:00

Ignoring the Networks question when you create your company's profile could lose it a lot of business. List your business's city, industry, neighborhood and any other relevant information to let potential customers and business partners know where they can find you.

Groups

2009-11-26T22:04:00.001-08:00

Use the site's Groups feature to network with your target audience. You can join existing groups or create one just for your business to amp up the buzz about its services.

Profile Page

2009-11-26T22:02:00.000-08:00

All Facebook members get their own profile page when they sign up. Use this as your canvas to upload pictures, logos and other information about your company.

Events

2009-11-26T22:01:00.002-08:00

Instead of printing out flyers and mailers the next time you want to advertise an event, use the free Facebook Events app to get the word out.

Facebook Badge

2009-11-26T22:01:00.001-08:00

Facebook describes its Badge feature as "a customizable way to share your Facebook information on other Web sites." Creating your own Badge will link Facebook friends to your company's Web site.

Facebook Marketplace

2009-11-26T22:00:00.000-08:00

College kids use the site's Marketplace to scout out used couches and find roommates, but a savvy business owner can advertise services and product sales, as well as search for new employees.

Facebook Ads

2009-11-26T21:53:00.001-08:00

Facebook's official advertising page strives to prove how social ads, profile pages and paid ads can increase a company's business.

Promote Your Cause on Facebook in Six Easy Steps

2009-11-26T21:52:00.003-08:00

TechSoup shows nonprofits how to use Facebook for self-promotion.

Digging into Facebook's Ad Future

2009-11-26T21:52:00.001-08:00

CNET News.com believes that Facebook has the capabilities to become an "advertiser's paradise," despite some social-networking sites' inability to make serious profits.